Kya aapke blog ko organic traffic nahi mil rahi, aur aap apne posts ke target keywords ko latest seo optimized tactics and strategies anusar use karke high traffic generate karna chahte ho.
Ofcourse yes, toh yeh post last tak padhe. I bet 2100+ words ke is tutorial me bataye on-page seo techniques and factors ko paddh kar aapko fayda milega.
Jab bhi kisi website ya blog post ki search engine optimization ki baat ati hai toh usme seo ke two factors ka use hota hai.
aj ki post me hum On-Page Seo optimization activities ke bare me janege.
Aaj mai aapko jo on-page seo techniques ke bare me batane wala hu. Aap in factors ko apne blog posts me implement karke apni site par traffic boost kar sakte ho.
On-Page SEO Optimization Kya Hota Hai?
Jaise ki naam se hi pta chalta hai ki on-page seo Optimization ka matlab on-site SEO optimization hua.On-site optimization se mera matlab apni website ki post ke andar ki chije jaise targeted keywords, sitemaping aur permalink settings etc ko perfect techniques se search engine ke liye optimize karna.
Simple shabdo me kahu toh kisi blog post ke headings, permalinks, image alt, content me focus keywords ka sahi placement karne ke liye jis techniques and rules ka use kiya jat hai wo onsite optimization kehlata hai. Jisme content ki quality ko dhayan me rakhte huye proper keyword placement ka khaas dhyan rakhna jaruri hota hai.
Blog Ke Liye On-Page SEO Techniques Ka Use Kyu Jaruri Hai?
Bahut se bloggers yeh mante hai ki SEO Optimization ek tarah ka bad ideahai. Unke anusar sirf blog readers ke liye article likhne chahye tab hi achi traffic genrate ki ja sakti hai.But mai is baat se sehmat nahi hu.
Yeh baat bhi sahi hai ki apne blog readers ke liye posts likh kar hume fayda hota hai. Lakin apni site ki long term market banaye rakhne ke content ko search engine ke liye optimize karna hi padhega. Tabhi hum ek successful webmaster ban sakte hai.
Google search engine par top ranking na hone ke bahut se reasons ho sakte hai. Lakin jo sabse bada aur main reason hota hai woh hai SEO.
Agar aap search engine optimization ke rules ko follow na karke ignore karte ho toh aap black hat SEO ki taraf ja rahe ho. Jo aapki site ko patan ki taraf le jayega.
Jab bhi seo freindly post likhne ki baat hoti hai toh usme hume search engine optimization techniques ke proven methods ka use karna hota hai. Jo humare articles ko first rank dilane me helpful hote hai.
Yeh baat bhi sach hai ki aaj ke time me Google bahut advanced and smart ho chuka hai. Woh users ke liye kisi particular keyword par results show karne ke liye sirf On-Page SEO score ko hi nahi dekhta, balki sath me social media links (shares, likes, tweets, follows), backlinks, domain authority and off-page optimization metrics ka bhi dhyan rakhta hai.
On-Page SEO techniques and rules ko follow karke hum apne blog posts ko search engine ke liye natural aur smart tarike se optimized kar sakte hai. Jisse hum asaani se search target visitors ko apni site par la sakte hai.
Top 10 On-Page SEO Techniques For Better Ranking in 2017 IN Hindi
1. Blog Post Title
Blog post title On-Page SEO tactics ka sabse important factor hai. Ek badhya eye catching post title na sirf sirf users ko attract karta hai balki google ko bhi pasand hai. Jisse click through rate increase hota hai.Apne target keyword ko post title ke start me add karke aap ek badhya heading likh sakte hai. Par agar aisa posible na bhi ho toh me aapko highly suggest karuga ki focus keyword ho title me center me rakh sakte ho.
Ek dusri baat yeh hai ki post header me apne keywords ko kabhi repeat na kare. Isse spamming ka issue hota hai. Aisa karne se aapni ranking increase hone ke ulta down ho jati hai.
Jab title lenth ki baari ati hai toh isme 65 words se jayada nahi hone chahye. Yeh SEO ka most important ranking factor hai.Agar aap isse jayada words add karte ho toh 90percent cases me aapko ek ache content par bhi ranking nahi milegi.
2. Post Permalink Structure
Apni post permalink me taget keyword ka add karna on-page seo techniques ka bahut jaruri factor hai.URL me dashes ka use karke aap permalink ko ek pretty look de sakte ho. Aise link web par available almost har browser support karta hai. Sath me is baat ka bhi dhyan rakhe ki URL me kahi bhi special characters, symbols, brackets, commas, stop words etc. jaise shabdo ka use na kare.
3. Heading Tags
Post content me headings tags ka use bhi bahut jaruri hai. Jiske jariye aapheadings, sub-headings aur dusre important points ko highlight kar salte ho.Generally in wordpress me article ke title H1 tag hota hai. So aapko content me yeh tag add karne ki jarurat nahi.
Yaha tak mera experience hai articles me mostly H2, H3 and H4 tags ka use hota hai. Mai bhi yahi technique ka use karta hu. Ek aur important baat jaruat se jayad tags ka use karna bhi Google Algorithm rules ke khilaaf hai. So aisa bhi mat kare.
Heading tags ko Google terms ke anusar sahi tarike se use karne ke liye Matt Cutts ni ne details me bataya hai. Jiske bare me aap niche video me dekh sakte ho.
4. Keyword Density
Jab bhi keywords ki baat ati hai toh bahut se bloggers ke mann me swaal hota hai ki keyword limit mera matalb (meaning) ki keyword density kitni honi chahye?Honestly iske bare me har blogger ki alag alag advice hai. Lakin mostly jo popular webmasters hai uske anusar content me keyword density 1% se 2% ke bich honi chahye. Yahi strategies mai apne articles me bhi use karta hu aur iske mujhe 101% positive results mile hai.
Agar aap WordPress blogger ho yeh keyword limit aap yoast plugin ya all in one seo plugin se chek kar sakte ho. Par agar aapka blog blogspot server par hai, toh apne content ki keyword density chek karne ke liye aap internet par available free online seotools etc. ki help le sakte ho.
Keyword density ke ilava content me related keywords (LSI) ka mixture bhi search engine me ranking boost kar sakta hai. Kyuki LSI (Latent Semantic Indexing) keywords ka use karne se aapko alag alag keywords par search engine se jyada clicks milege.
5. Meta Tags And Description
Meta description humari post ka short description hota hai. According to experts apni har blog post me unique and relevant meta description description add karna bahut jaruri hai.Apne post ke liye meta description likhte waqt target keywords ka use karna jaruri factor hai. Par yeh baat bhi jaruri hai ki keyword spamming ka dhayn rakhna chahye. Matlab ki keywords baar baar repeat nahi hone chahye.
Yaha tak Google Algorithm ka swaal hai toh isne is baat ko clear kar diya hai ki woh meta tags ko importance nahi dega. Par Bing and Yahoo search engines me isko abhi bhi prefer kiya jata hai so ispe concentrate karna bhi on-page seo techniques ki best optimization activity hai.
6. Images
Kitna acha hoga agar humare blog ko Google image search se bhi traffic mile?Agar images ki baat kare toh ek badhya image 2000 words ke barabar hota hai yani ki ek akela image se woh sabh bataya ja sakta hai jise bataane ke liye 2000 ke barabar words likhne ki jaruart padhegi.
Sabse achi baat yeh ki apne blog post images alt me target keyword ko add karke aap search engines se smart tarike se visitors prapat kar sakte ho.
Par isme is baat ka khaas dhyan rakhe ki content me jo image aap use karne ja rahe hai. Unka size kam hona chahye. Kyuki jyada size ki files hone se aapke site ki page loading speed pe farak padta hai. Jisse loading time increase hota hai.
Sath me yeh bhi sure karle ki post me jo image aap use kar rahe ho wph aapki khud banayi honi chahye. Yaha tak mera swaal hai toh apni site ki har post ki images photoshop se khud banakar lagata hu.
Agar aap khud images nahi bna sakte toh fir internet se free stock images sites jaise pixabay.com etc. se pictures download karke post me use kar sakte ho.
7. Word Count Per Post
According to past studies, har post me minimum 300 words hona bahut jaruri hai. Par ek general based blog topics jaise ki SEO, Adsense etc ke bare me details me jankari likhne ke liye 300 words bahut kam hai.Usually mere experience se 1 post me minimum 500 words hona, Google searches me ranking banane ka best on-page seo techniques me se ek hai.
Google Algorithm ke update ke baad yeh confirm ho chuka hai ki woh apne users ko details me information provide karna chahta hai.
So hume bhi k baat ko najar andaaz na karte huye apni posts me uske topic related har jaruri jankari dene ka pryaas karna chahye.
8. Internal Linking
Internal linking ka matlab jo post aap likh rahe hai usse related dusri posts ke links ko add karna.Internal linking se aapke readers ek post se dusri posts ko padhna pasand karege. Jisse aapki site ke dusre pages ko rank milne me help hogi. Sath me readers aapki site par jayada se jayada time spend karege.
Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.
Jab aap internal linking karte ho yoh yeh baat ka dhyan rakhe ki jo links aap post me de rahe ho woh current topic se related hi hone chahye. Agar aap un-related link ko add karte ho toh google ise spam maan lega aur aapki ranking down ho sakti hai.
9. External Linking
External linking same opposite to internal linking. Ye on-page seo techniques ka important factor hai.Blog post likhte waqt content me dusre websites ke relevant links ko external links kehte hai.
Example ke liye maan lijiye aap Adsense ke terms and rules ke bare me post likh rahe ho toh usme aap Google Adsense ke official term and conditions page ka link add kar sakte ho.
External links dete waqt is baat ka khaas dhyaan rakhe ki jis site page ka url aap apni post me de rahe ho woh aapke topic ke sath relevant honi chahye.
10. Write High Quality Content
Agar aap yeh sochte ho ki low quality content likhkar aap Google par top rank bana sakte ho toh aap galat ho.Google ab bahut smart ho chuka hai. Woh user experience se asaani se jaan leta hai ki aapka post uske readers ke liye kitna useful hai. Woh aapki site par visit karne wale har visitor ki jankari rakhta hai.
Agar aap post users ke liye helful nahi hoga toh woh just back button press karke site ko exit kar dega. Jisse aapki bounce rate badhegi aur ranking down ho jayegi.
So aaj ke time me apne content me well informative jankari dekar hi aap ek successful webmaster ban sakte ho.
More on-page SEO Techniques coming soon……!
Mujhe umeed hai is article me Hindi me batayi on-page SEO Techniques se aapki site ki ranking boost hogi. Agar aapka koi swaal ya suggestion ho toh comment box me puche.
एक टिप्पणी भेजें